As expected, quarantined people talk about quarantine. Across social media and news sites, there have been 19 million mentions related to Covid-19 around the world in the past 24-hours alone.
It’s no surprise that as more and more Americans adopt social media, the user base changes as well. Sites such as YouTube and Facebook now have users more broadly representative of the population. YouTube has become the second most popular search engine and second most popular site next to Google, as us Americans watch over a billion hours of YouTube videos a day (yes, you read that correctly…), more than Netflix and Facebook video combined. And with 22% of Americans on Twitter – the most preferred social network for news consumption – social media is at the forefront of an attention revolution, becoming so much a part of American life that it is synonymous with American culture itself.
Want to know what most Americans are talking about right now? Simply check which hashtags are trending.
Americans’ viewing habits are changing, and with that comes a greater responsibility for businesses to understand what is the most effective way to market themselves in this digital world. Although there are hundreds of blog posts, podcasts, and books written on social media marketing, below are three helpful tips we’ve picked up along the way to help you make the most of your social media marketing campaign.