Paul Mitchell of NNE Looks To Boldwerks For New Brand Identity

Paul Mitchell of NNE Looks To Boldwerks For New Brand Identity
By Matthias Roberge // Published on Aug 17, 2010

Paul Mitchell of Northern New England (PMNNE) needed branding so they came to us. They’re a newly formed company with exclusive rights to distribute all Paul Mitchell products throughout Maine, New Hampshire and Vermont. They are the people that make sure your salon has the Super Sculpt or your Awapuhi Moisture Mist that you can’t have a good hair day without.

Paul Mitchell is a name that everyone knows, a leader in the beauty and haircare industry. PMNNE was looking for an idea that incorporates the iconic Paul Mitchell brand while also establishing their own unique identity.

Boldwerks was up for the challenge.

After presenting several well executed (and well received) logo designs to the enthusiastic team at PMNNE, we worked with them to finalize a powerful logo concept that stylizes the recognizable Paul Mitchell product packaging to create a striking metro skyline.

 

 

A brand is much more than a logo, it’s an idea. The beauty industry revolves around the styles that emerge from the urban centers around the world, and the hairdressers and salon owners who follow these trends rely on the high quality products that PMNNE consistently deliver.

We’re really excited about the final outcome of this project and more importantly, so is the client.

"There is only one class in the community that thinks more about money than the rich, and that is the poor. The poor can think of nothing else. That is the misery of being poor. "
- Oscar Wilde