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brand
By Chris Hislop // Published on Sep 24, 2015

What do you do when you’ve been promoting your brand so well that you have zero bandwidth to take on any new business? For some, the shortsighted answer is to, well, stop promoting the brand – to, in a sense, draw the shades and hide for a while to get caught up. While it’s easy to understand why this may seem like a good idea, (after all, who enjoys the anxiety of being totally maxed out?) you also don’t want to risk losing what you worked so hard to build…

Tagged Under: Business Advice + Marketing
online shopping
By Chris Hislop // Published on Aug 09, 2015

Online shopping just got more interesting- and for some, a lot more fun. Typically when one online shops they simply: Add their item of choice to the shopping cart Pay a standard, inflated price Shopping experience = Over VidFall, a daily deal site founded in September of 2013 realized that their idea could fill a need in the marketplace, and optimize otherwise bland online shopping experience. Vidfall gives consumers the opportunity to get deals for products without having a coupon of sort, while making shopping fun at the same time.…

Tagged Under: Obscure Fun + Shared Greatness
KFC
By Chris Hislop // Published on Jul 13, 2015

Kentucky Fried Chicken (KFC), founded by Colonel Harland Sanders in 1952, continues to be a worldwide phenomenon to this day. Their sacred fried chicken recipe has literally been a recipe for success, and what started out as a local chicken eatery is now a multinational company. With few changes to the original logo overtime, one thing has remained entirely constant- their brand identity. Unlike Many Of Its Competitors in the fast food industry, KFC has only modified its logo five times in its entire five decades of existence. That being…

Tagged Under: Marketing + Obscure Fun
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"Learn to do the common things uncommonly well. "
- GeorgeWashington Carver

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