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online shopping
By Chris Hislop // Published on Aug 09, 2015
Online shopping just got more interesting- and for some, a lot more fun. Typically when one online shops they simply: Add their item of choice to the shopping cart Pay a standard, inflated price Shopping experience = Over VidFall, a daily deal site founded in September of 2013 realized that their idea could fill a need in the marketplace, and optimize otherwise bland online shopping experience. Vidfall gives consumers the opportunity to get deals for products without having a coupon of sort, while making s...
Tagged Under: Obscure Fun + Shared Greatness
KFC
By Chris Hislop // Published on Jul 13, 2015
Kentucky Fried Chicken (KFC), founded by Colonel Harland Sanders in 1952, continues to be a worldwide phenomenon to this day. Their sacred fried chicken recipe has literally been a recipe for success, and what started out as a local chicken eatery is now a multinational company. With few changes to the original logo overtime, one thing has remained entirely constant- their brand identity. Unlike Many Of Its Competitors in the fast food industry, KFC has only modified its logo five times in its entire five decades of...
Tagged Under: Marketing + Obscure Fun
Contrex
By Chris Hislop // Published on Jun 22, 2015
Contrex – Contrexperience: “Slimming doesn’t have to be boring” More and more in this day in age, companies must not only differentiate themselves through their products, but also in how they advertise their products to consumers. There are several different ways to promote a product and those differ depending on factors such as demographics, psychographics, and other things contingent on their respective consumer market as well as competitors. This is no secret to ad agencies; however, it isn’t always easy t...
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- Mahatma Gandhi

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