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Star Wars
By Chris Hislop // Published on Dec 17, 2015

Did you hear the news? A new Star Wars movie is hitting theatres. TODAY! Yeah, you did. I mean, everywhere you look – from social media, to television and radio spots, print media collateral, and various points on your daily commute – there’s creative marketing campaigns pointing you towards this film. From breakfast cereal, to, yes, branded bags of fruit in your grocer’s produce aisle (and an assortment of other snack foods), to Band-Aids, and Cover Girl mascara, Star Wars is saturating the market. As the title suggests, the force…

digital media news
By Chris Hislop // Published on Dec 16, 2015

Mashable, one of Boldwerks’ personal favorite digital media news sites is constantly presenting the latest and most innovative ad campaigns, as well as bringing attention to other trends pertaining to marketing and advertising alike. This resonates well with us, especially when they curate content that educates their followers on how to enhance and augment their own businesses. As a small ad agency in Portsmouth, NH, we are constantly educating ourselves so that we can strive to be the best version of ourselves, and a recent BizChat titled: “How Your Small…

Tagged Under: Business Advice + Marketing
brand
By Chris Hislop // Published on Sep 24, 2015

What do you do when you’ve been promoting your brand so well that you have zero bandwidth to take on any new business? For some, the shortsighted answer is to, well, stop promoting the brand – to, in a sense, draw the shades and hide for a while to get caught up. While it’s easy to understand why this may seem like a good idea, (after all, who enjoys the anxiety of being totally maxed out?) you also don’t want to risk losing what you worked so hard to build…

Tagged Under: Business Advice + Marketing
"We must not waste life in devising means. It is better to plan less and do more. "
- William Ellery Channing

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