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By Alyson Beaulieu // Published on Aug 09, 2015
Online shopping just got more interesting- and for some, a lot more fun. Typically when one online shops they simply:Add their item of choice to the shopping cartPay a standard, inflated priceShopping experience = OverVidFall, a daily deal site founded in September of 2013 realized that their idea could fill a need in the marketplace, and optimize otherwise bland online shopping experience. Vidfall gives consumers the opportunity to get deals for products without having a coupon of sort, while making shopping fun at the...
Tagged Under: Obscure Fun + Shared Greatness
By Alyson Beaulieu // Published on Jul 13, 2015
Kentucky Fried Chicken, founded by Colonel Harland Sanders in 1952, continues to be a worldwide phenomenon to this day. Their sacred fried chicken recipe has literally been a recipe for success, and what started out as a local chicken eatery is now a multinational company. With few changes to the original logo overtime, one thing has remained entirely constant- their brand identity.  Unlike many of its competitors in the fast food industry, KFC has only modified its logo five times in its entire five decades o...
Tagged Under: Marketing + Obscure Fun
By Alyson Beaulieu // Published on Jun 29, 2015
Recently fast food giant, Wendy’s, decided to update and modernize their logo, taking it from 1970s-esque motif to more contemporary times. Rebranding yourself can be a good thing, however, in doing so, some brands miss the mark. In my opinion, Wendy’s triumphs over all other fast food joints as far as the quality of the food is concerned, which is reason enough for consumers to be loyal to the brand. Through rebranding themselves, they are completely changing the identity that we knew and loved for years. T...
Tagged Under: Marketing + Obscure Fun
"I have always believed that when a creative mind is given freedom to roam at will, the place where it characteristically spends its time is the human heart."
- Phil Dusenberry

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