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By Chris Hislop // Published on Jul 21, 2017

Does the new logo have anything to do with the past? NASCAR (National Association of Stock Car Auto Racing) has recently updated their logo and brand identity in an attempt to refresh their brand as a whole. In their history, NASCAR has had four logos; three of which looked nearly identical, and a fourth, which has been the face of the brand since 1975. The new design is intended to be concise, relevant, and functional while simultaneously incorporating marks from the previous four logos. It’s a tribute to its history.…

Tagged Under: Marketing + Obscure Fun
To Bee or not to Bee
By Chris Hislop // Published on Mar 24, 2017

Leveraging a Unique Social Point of View to Create Marketing Messaging that Works on a Number of Levels… To bee or not to bee? A lot exists in the land of distributing your marketing messages. Books, articles, papers, infographics, blogs, interviews, videos, and so much more. They all articulate the importance of honing in on your brand’s unique message. We spend countless hours in meetings, in front of computer screens, jotting notes on pads, recording memos on our phone, etc.. Coming up with ideas that best capture our message and…

User Engagement
By Chris Hislop // Published on Jan 09, 2017

Guys and gals. Current user. It’s 2017. With the new year comes a few moments in which we are able to take a thoughtful glance back at what got us to where we are in our current state. How are you doing? How’s life? How is your brand behaving from a digital perspective? Are your marketing efforts healthy, hungry, and pushing you down the right path into the future? There are a lot of questions that come up in a moment of reflection. And this is a good thing. It’s…

Tagged Under: Business Advice + Marketing
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