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Kobe Bryant
By Chris Hislop // Published on Jan 27, 2020

The Legacy of Kobe Bryant No matter what side of the line you’re on as it relates to Kobe Bryant, one thing you can’t dispute is the work ethic the man had and his unrelenting drive to be the absolute best player he could be on the basketball court. The so-called “Mamba Mentality” was very real. It’s that sort of mentality that you can take and apply to many pieces of life. Today, with respect to the passing of Kobe Bryant – we’ll take a look at 8 inspirational passages…

Tagged Under: Marketing + Shared Greatness
By Chris Hislop // Published on Nov 13, 2018

On Monday, November 13th, Marvel founder and famed comic book writer and editor, Stan Lee passed away at the age of 95. The legendary storyteller and co-creator of such iconic superhero characters including Spider-Man, the Incredible Hulk, Doctor Strange, the Fantastic Four, Daredevil, Black Panther, the X-Men, Ant-Man, Iron Man, and Thor leaves a lasting impression on people from many walks of life, which is an impact he strove to make – that of bringing people together regardless of means, skin color, or geographic locale. From the perspective of…

Tagged Under: Creative + Marketing + Obscure Fun
By Chris Hislop // Published on Sep 14, 2017

One of the most powerful tools you have at your disposal when it comes to marketing your brand is your tagline. Besides the actual visualization of your brand (the logo), your first statement – the “first impression” – is your tagline (also referred to as a “positioning line” or “slogan”). This is your opportunity to really pull someone in and get them wondering about who you are and what you’re up to. That said, it’s imperative that you’re strategic about the line. Here are the three fundamental focal points of…

Tagged Under: Business Advice + Marketing
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