Giving back is as much about receiving as it is actually giving.As an honorary member of Dermatology & Skin Health’s team, I recently volunteered my time to teach campers at The Works Health Club in Somersworth about summer time skin health.Dermatology & Skin Health have been a longtime client of ours here at Boldwerks, and, like many of our clients, the relationship often buds deeper than that of a strictly business. As the content director here at Boldwerks I enjoy really integrating and immersing myself into the operative fabric of…
Mother Nature is a force. You can try to predict her, but you’ll often be wrong.What we can learn from Mother Nature that pertains directly to marketing is vast – especially if you’ve been experiencing the New England weather that has been sweeping through Portsmouth this year.Mother Nature:Keeps you on your toes. It’s important not to stagnate and grow too comfortable with the way things are going. Tomorrow might bring snow. Who cares that it’s 70° degrees today?Is unpredictable. Yeah, we mentioned this above already. It’s an important one. Be…
In today’s marketing landscape, SEO is being fueled by content. If you’re not practicing the art of sound, frequently updated content as a part of your organization’s marketing initiatives, it’s only a matter of time before your competitors put you out of business. That’s the stark reality. Here at the Boldwerks HQ we find inspiration in many things, but for me, I look to the master, the undisputable king* of the keys, Thelonious Monk. His poster hangs in my office. Whenever I find myself in need of a pick-me-up, I…