In marketing, we’re always on the move. Always on the hunt or a new lead, a new prospect, a new buyer. We celebrate brand awareness and champion a bolstered bottom-line. But today, we’re going to throw all of that out the window for a moment and talk about focusing on the now. Sure, it’s important to have three vantage points:
- An understanding of the past
- Two eyes on the now
- And a pulse on looking for ways to fuel the future
That said, fueling the future might be to the detriment of not looking at what you have now and servicing it as best you can.
As it stands, we’re in the midst of a very strange time as marketers, and as general service providers across the board. With the unknown of a looming financial crisis, people aren’t spending like they normally would. Some are keeping expenditures to a minimum in the event a recession takes deeper hold. So, it’s hard to bank on net new business when people aren’t confident about their own returns.