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By Chris Hislop // Published on Mar 21, 2014
In today’s marketing landscape, SEO is being fueled by content. If you’re not practicing the art of sound, frequently updated content as a part of your organization’s marketing initiatives, it’s only a matter of time before your competitors put you out of business. That’s the stark reality. Here at the Boldwerks HQ we find inspiration in many things, but for me, I look to the master, the undisputable king* of the keys, Thelonious Monk. His poster hangs in my office. Whenever I find myself i...
By Chris Hislop // Published on Jan 31, 2014
1. Boldwerks isn’t cubicle land. Adam, Matthias and Chris have their own offices, but frequently hit the central lab (where I work), to debrief and enlighten. They know how to hit a deadline and crack a joke. And don’t forget Papi. I’ve only met him once, but the four-legged little guy definitely rules the roost. He even made it onto the banner.2. The vintage record player is awesome -- whether it’s playing the new Doug Tuttle LP or Nick Cave and the Bad Seeds. And I’m sure I can bring in m...
Tagged Under: Obscure Fun
By Chris Hislop // Published on Dec 04, 2013
Some of you may not know that my alter ego, the writer who writes more than just marketing collateral for clients, is that of a music journalist. This fact is what differentiates me from other content copywriters on the market. Why does this matter? Simple. I don’t want to come across as stale and stuffy. I don’t want people to doze of and/or exit out of whatever it is I’m presenting. I want them salivating for more. My inspiration is fueled by the prospect of inspiring.You’ve heard by now that c...
"Strength does not come from physical strength. It comes from an indomitable will. "
- Mahatma Gandhi

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