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By Chris Hislop // Published on Jul 13, 2015
Kentucky Fried Chicken (KFC), founded by Colonel Harland Sanders in 1952, continues to be a worldwide phenomenon to this day. Their sacred fried chicken recipe has literally been a recipe for success, and what started out as a local chicken eatery is now a multinational company. With few changes to the original logo overtime, one thing has remained entirely constant- their brand identity. Unlike Many Of Its Competitors in the fast food industry, KFC has only modified its logo five times in its entire five decades of...
Tagged Under: Marketing + Obscure Fun
By Chris Hislop // Published on Jun 22, 2015
Contrex – Contrexperience: “Slimming doesn’t have to be boring” More and more in this day in age, companies must not only differentiate themselves through their products, but also in how they advertise their products to consumers. There are several different ways to promote a product and those differ depending on factors such as demographics, psychographics, and other things contingent on their respective consumer market as well as competitors. This is no secret to ad agencies; however, it isn’t always easy t...
By Chris Hislop // Published on Feb 27, 2015
un·der·whelm, verb. Fail to impress or make a positive impact on (someone); disappoint.Unfortunately for fans of the Cleveland Browns, this is a word they are becoming all too familiar with.After closing out the 2014 season by setting a franchise record for the longest period without a playoff appearance, the team has disappointed fans once again this week with the reveal of an entirely lackluster new branding campaign, a project that had been in the works since 2013.Originally set in motion to give the te...
Tagged Under: Marketing + Obscure Fun
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- Helen Keller

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