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By Chris Hislop // Published on Nov 13, 2018
On Monday, November 13th, Marvel founder and famed comic book writer and editor, Stan Lee passed away at the age of 95. The legendary storyteller and co-creator of such iconic superhero characters including Spider-Man, the Incredible Hulk, Doctor Strange, the Fantastic Four, Daredevil, Black Panther, the X-Men, Ant-Man, Iron Man, and Thor leaves a lasting impression on people from many walks of life, which is an impact he strove to make – that of bringing people together regardless of means, skin color, or geographic ...
Tagged Under: Creative + Marketing + Obscure Fun
By Chris Hislop // Published on Jul 21, 2017
Does the new logo have anything to do with the past? NASCAR (National Association of Stock Car Auto Racing) has recently updated their logo and brand identity in an attempt to refresh their brand as a whole. In their history, NASCAR has had four logos; three of which looked nearly identical, and a fourth, which has been the face of the brand since 1975. The new design is intended to be concise, relevant, and functional while simultaneously incorporating marks from the previous four logos. It's a tribute to its history....
Tagged Under: Marketing + Obscure Fun
To Bee or not to Bee
By Chris Hislop // Published on Mar 24, 2017
Leveraging a Unique Social Point of View to Create Marketing Messaging that Works on a Number of Levels... To bee or not to bee? A lot exists in the land of distributing your marketing messages. Books, articles, papers, infographics, blogs, interviews, videos, and so much more. They all articulate the importance of honing in on your brand’s unique message. We spend countless hours in meetings, in front of computer screens, jotting notes on pads, recording memos on our phone, etc.. Coming up with ideas that best captu...
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