We are constantly being bombarded by messages... Whether you’re walking down the street passing a never-ending pattern of oversized billboards, or watching TV in between the clutter of commercials, you are constantly taking in brands. Not only are these advertisements created to persuade, inform and entertain those that will see them, but each individual ad holds its own concealed motive. We have seen many ads during the year of 2015: the good, the bad, and the ugly. However, sometimes it’s hard to appreciate meani...

Did you hear the news? A new Star Wars movie is hitting theatres. TODAY! Yeah, you did. I mean, everywhere you look – from social media, to television and radio spots, print media collateral, and various points on your daily commute – there’s creative marketing campaigns pointing you towards this film. From breakfast cereal, to, yes, branded bags of fruit in your grocer’s produce aisle (and an assortment of other snack foods), to Band-Aids, and Cover Girl mascara, Star Wars is saturating the market. As the title...

Mashable, one of Boldwerks’ personal favorite digital media news sites is constantly presenting the latest and most innovative ad campaigns, as well as bringing attention to other trends pertaining to marketing and advertising alike. This resonates well with us, especially when they curate content that educates their followers on how to enhance and augment their own businesses. As a small ad agency in Portsmouth, NH, we are constantly educating ourselves so that we can strive to be the best version of ourselves, and a...