Ah, the mighty press release.Before the time of digital media and the onslaught of information that floods our email, RS feed, and social networks on a daily basis, press releases were king. Anyone in the market of getting the their face – their brand – in the news had to submit a press release to local, regional, and national news outlets in the hopes that a reporter would pick it up and run with it.While printed press seemingly continues to slowly fade away, press (traditional, and non-traditional) still e...

Read the title again. It may seem obvious on the surface, but people don’t practice individuality nearly enough. Rather than clogging the pipeline as part of the herd, figure out your identity and don’t be afraid to act on it. Live it. Love it. Challenge your identity. Eat, sleep, and breathe it. If you have to continually question who it is you are, you’re doing it wrong…In the world of marketing you’ve read about it dozens upon dozens of times… You’ve seen it in action&helli...

The sentiment of P2P is not new to me. I’ve written about it many times before, but I want to marry the sentiment with my current position here at Boldwerks. The Crew at Boldwerks embrace the same line of thinking, which is exciting (to say the least), and, well  inspiring.P2P: People to People.Marketing is generally split into two buckets: B2B (Business to Business), and B2C (Business to Consumer). This is fine and well, but at the end of the day, people are people, and we as marketers need to treat them as ...