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By Chris Hislop // Published on Mar 25, 2020
We’re not going lie… The impetus behind this latest entry is the current state of affairs effecting the entire world right now. COVID-19 is running rampart, and, with it, mandates have been passed down that people should be practicing “social distancing” and, in a handful of states (as of this very moment), businesses have been ordered to remain shuttered until further notice. So, how do we go about “business as usual” during times of unusual circumstance? Sure, it would be easy to give in and just remove ou...
Marketing through pandemic
By Chris Hislop // Published on Mar 18, 2020
We've entered some unchartered territory here as business owners and marketers. For many of us, mandate has come down that we close our doors for an unspecified period of time (the service industry and entertainment sectors are seeing a massive decline due to the canceling of social gatherings, and general events in order to best promote “social distancing,” to combat the spread of infection.) It’s a pandemic. It’s inciting fear, and, as a business owner, it’s definitely a cause for a serious sense of “uneas...
Tagged Under: Business Advice + Marketing
By Chris Hislop // Published on Sep 14, 2017
One of the most powerful tools you have at your disposal when it comes to marketing your brand is your tagline. Besides the actual visualization of your brand (the logo), your first statement – the “first impression” – is your tagline (also referred to as a “positioning line” or “slogan”). This is your opportunity to really pull someone in and get them wondering about who you are and what you’re up to. That said, it’s imperative that you’re strategic abou...
Tagged Under: Business Advice + Marketing
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"Strength does not come from physical strength. It comes from an indomitable will. "
- Mahatma Gandhi

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