Name: Jenna Bessemer Hometown: Stratham, NH College: Boston University Major: English and Advertisting Favorite Food: Dessert Favorite Color: Green Favorite Pastime: Scooping Ice Cream at Lago's in Rye
I started with a simple Google search which produced several reputable responses, and began to refine my results based on website design. I know it’s not everything, but I have always thought it’s important for a business whose job it is to effectively market products to present themselves on the internet in such a way that proves they are aesthetically aware—they are, of course, selling themselves as a product too.
I came across websites that had all the features they should in this business—blog sections, short employee biographies, examples of the agency’s work—yet did not have any kind of background visual stimulation as far as color or interactive elements. Others had creative logos for their agency at the top of their websites, but the content was lacking interest without user interaction and with bland typography. Some lacked a creatively constructed logo for their own agency, instead focusing predominantly on the work they have done for various clients. These are all different approaches that agencies have taken, but ones that specifically did not sustain my interest for very long on the page.
When I first found Boldwerks’ site, I was immediately drawn to the contrasting color combination of blue and orange, which was so different from the mostly white pages I had seen before (and, despite these “bold” (ha, puns) colors, they managed to make the site still look clean and organized). Their logo, centered on the page, was visually interesting yet not overbearing. Right below, there reads the slogan, “MEDIOCRE WORK DOESN’T.” The line provides a visually impactful, yet creative twist on a familiar phrase, and proves their competence in effective copywriting.
I particularly enjoyed the interactive elements of the site that drew the screen to the left when advancing a new tab at the top. Though including bits and pieces of the work they have done for clients, Boldwerks’ site is mostly filled with content describing their specific and unique creative process in an organized fashion. This aesthetic cleanliness, coupled with the interactive elements of the site, proves to the consumer that Boldwerks can solve branding problems both systematically and creatively (simultaneously!).
These details speak volumes about the company’s inner-workings and how they approach new business problems, perhaps more than a highlighted portfolio page would for an internet-browsing future client. So, as I’m sure you have gathered, because of these unique and visually appealing elements of their website, I decided to pursue Boldwerks for my summer 2013 internship, and here I am—with more blog posts to come! I am so excited to start working with the Boldwerks crew and learning more about the creative work that they do for their clients. Hopefully, I will be able to sit in on client meetings and get a “behind the scenes” look at what happens internally at an agency, as well as get a sense of the unique process behind their marketing campaigns. Overall, I am quite looking forward to being a part of the office and contributing in any way I can to their work this summer, and of course getting some insight into the marketing world along the way!