Rob Zimmerman's blog

Why It’s Important to be Bold – The Cleveland Browns and Their “New” Logo

un·der·whelm, verb. Fail to impress or make a positive impact on (someone); disappoint.

Unfortunately for fans of the Cleveland Browns, this is a word they are becoming all too familiar with.

After closing out the 2014 season by setting a franchise record for the longest period without a playoff appearance, the team has disappointed fans once again this week with the reveal of an entirely lackluster new branding campaign, a project that had been in the works since 2013.

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"Modern man thinks he loses time when he does not do things quickly. Yet he does not know what to do with the time he gains except kill it."
- Erich Fromm