Let's think about marketing as a sport for a minute. The goal of any team is to come out on top. At the end of the day, there is always a winner, and there is always a loser. Neither come easy. The competition is thick, and sometimes the difference between winning and losing is nearly indecipherable.
What you have control over is the team you surround yourself with. What you’re looking for in a team are players that use their peripherals. Players that can survey the field and see what potential hazards and...
There are a number of steps when it comes to building your brand. One is to pursue excellence. Be passionate about that pursuit. Don’t hold back.
Another? Stay cool under pressure. In said pursuit, situations will arise that test your merit and your brawn. Swing confidently and keep calm. Don't hack away. Envision the end goal and will the ball to the spot you're looking to reach. The fence isn't as far away as you think.
At Boldwerks we take pride in providing bold work for bold clients. We’re honored to develop personal relationships with (and continually be inspired by) the folks we work with. One such client is Keith Lane. Lane – the original Founder, Partner, and Creative Director of the highly respected advertising and marketing communications firms Emerson Lane Fortuna and Arnold Fortuna Lane, now known as Arnold Worldwide – has launched his own creative marketing firm, Keith Lane Creative Group (www....
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