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Dove “Real Beauty Sketches” –The Rise of Viral Video Marketing
By Anonymous // Published on Jun 17, 2013

Dove’s recent “Real Beauty Sketches” campaign, which came out about a month ago, has received a lot of attention on the Internet. The advertisements highlight the tendency for women to critique their own appearance by having them describe various physical features to a forensic artist. The results, combined with an objective perspective describing the same women, showed that their perceptions of themselves were “uglier” than reality. Then, the tagline, “You are more beautiful than you think.” closes the video. The women in the video are emotional...

Tagged Under: Obscure Fun
By Anonymous // Published on Jun 03, 2013
Tagged Under: Company News + Obscure Fun
By Chris Hislop // Published on May 22, 2013

Looking for a new brand identity? Have $100,000 to spend on the launch of a new logo campaign? Great! We’d love to help you out… (Give us a call).

The University of New Hampshire recently hired well-respected New York City design firm, Chermayeff & Geismar & Haviv (www.cgstudionyc.com) to design the University’s new logo. The firm, noted for crafting some of the world’s most iconic brands – such as Mobil, National Geographic,...

Tagged Under: Obscure Fun

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