Dove’s recent “Real Beauty Sketches” campaign, which came out about a month ago, has received a lot of attention on the Internet. The advertisements highlight the tendency for women to critique their own appearance by having them describe various physical features to a forensic artist. The results, combined with an objective perspective describing the same women, showed that their perceptions of themselves were “uglier” than reality. Then, the tagline, “You are more beautiful than you think.” closes the video. The women in the video are emotional...
Looking for a new brand identity? Have $100,000 to spend on the launch of a new logo campaign? Great! We’d love to help you out… (Give us a call).
The University of New Hampshire recently hired well-respected New York City design firm, Chermayeff & Geismar & Haviv (www.cgstudionyc.com) to design the University’s new logo. The firm, noted for crafting some of the world’s most iconic brands – such as Mobil, National Geographic,...
Interested In How Boldwerks Can Help?
© 2018 Boldwerks