Read the title again. It may seem obvious on the surface, but people don’t practice individuality nearly enough. Rather than clogging the pipeline as part of the herd, figure out your identity and don’t be afraid to act on it. Live it. Love it. Challenge your identity. Eat, sleep, and breathe it. If you have to continually question who it is you are, you’re doing it wrong…
In the world of marketing you’ve read about it dozens upon dozens of times… You’ve seen it in action… If you’re not crafting your marketing collateral...
Dove’s recent “Real Beauty Sketches” campaign, which came out about a month ago, has received a lot of attention on the Internet. The advertisements highlight the tendency for women to critique their own appearance by having them describe various physical features to a forensic artist. The results, combined with an objective perspective describing the same women, showed that their perceptions of themselves were “uglier” than reality. Then, the tagline, “You are more beautiful than you think.” closes the video. The women in the video are emotional...
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