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By Chris Hislop // Published on Oct 15, 2013

There are a number of steps when it comes to building your brand. One is to pursue excellence. Be passionate about that pursuit. Don’t hold back.

Another? Stay cool under pressure. In said pursuit, situations will arise that test your merit and your brawn. Swing confidently and keep calm. Don't hack away. Envision the end goal and will the ball to the spot you're looking to reach. The fence isn't as far away as you think.

When you...

By Chris Hislop // Published on Jul 26, 2013

In a world of constant change organizations are constantly in a state of continually creating fresh ideas for their brand. It keeps them popping up on people’s radars. New and fresh means new vested interest and the stacking of cash in the register (sometimes).

There are times when the philosophy “if it ain’t broke, don’t fix it,” simply doesn’t apply. Marketing is about engaging, and if you’re not engaging, you may not be broken, but you’re getting closer and closer to becoming tomorrow’s crouton.

Change. It’ll always...

Tagged Under: Obscure Fun
By Chris Hislop // Published on Jul 15, 2013

Read the title again. It may seem obvious on the surface, but people don’t practice individuality nearly enough. Rather than clogging the pipeline as part of the herd, figure out your identity and don’t be afraid to act on it. Live it. Love it. Challenge your identity. Eat, sleep, and breathe it. If you have to continually question who it is you are, you’re doing it wrong…

In the world of marketing you’ve read about it dozens upon dozens of times… You’ve seen it in action… If you’re not crafting your marketing collateral...

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"Modern man thinks he loses time when he does not do things quickly. Yet he does not know what to do with the time he gains except kill it."
- Erich Fromm