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Content Marketing with Al Green – If it Lacks Soul, It’s Not Working
By Chris Hislop // Published on Dec 04, 2013

Some of you may not know that my alter ego, the writer who writes more than just marketing collateral for clients, is that of a music journalist. This fact is what differentiates me from other content copywriters on the market. Why does this matter? Simple. I don’t want to come across as stale and stuffy. I don’t want people to doze of and/or exit out of whatever it is I’m presenting. I want them salivating for more. My inspiration is fueled by the prospect of inspiring.

You’ve heard by now that content is...

By Chris Hislop // Published on Nov 19, 2013

To be completely transparent, this is a topic I’ve written for a “contributing” company in the past (several years ago). The content of this topic though is something I still swear by to this day. If you’re a writer in need of inspiration, or a creative type in need of inspiration, don’t look past Rolling Stones guitarist Keith Richards. There’s a reason he’s still alive and touring to this day…

Mr. Richards has left creative marketing types with plenty of food for thought at the core of his outward musings. Let’s dissect a few...

Tagged Under: Marketing + Obscure Fun
By Anonymous // Published on Nov 06, 2013

There’s no shortage of creative ad campaigns these days. With consumers seeing hundreds of marketing messages a day, it’s important for marketers to come up with a campaign that’s eye-catching and attention-grabbing. This has led some companies to go so far out of the box that it leaves us wondering “what was that a commercial for” after all the ooo-ing and ahh-ing. However, some companies manage to effectively communicate the product or the brand throughout the commercial. Call it the Red Bull effect. Red Bull pulled off possibly one of the biggest marketing...

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"There is only one class in the community that thinks more about money than the rich, and that is the poor. The poor can think of nothing else. That is the misery of being poor. "
- Oscar Wilde