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By Chris Hislop // Published on Nov 03, 2014

Unique. If your marketing collateral doesn’t include “unique” as a pre-meditated vantage point you’re missing the mark.

Creative marketing is what separates a brand from a brand consumers want to invest in. If people aren’t investing in what you’re working on, what’s the point? Labor of love? That’s called a hobby.

Creative marketing is the catalyst of driving sales for any product, service, or thought across any specific vertical.

In regards to industries, let’s take a quick look at the music recording industry. This...

When Giving is Receiving
By Chris Hislop // Published on Aug 06, 2014

Giving back is as much about receiving as it is actually giving.

As an honorary member of Dermatology & Skin Health’s team, I recently volunteered my time to teach campers at The Works Health Club in Somersworth about summer time skin health.

Dermatology & Skin Health have been a longtime client of ours here at Boldwerks, and, like many of our clients, the relationship often buds deeper than that of a strictly business. As the content director...

Tagged Under: Company News + Obscure Fun
By Chris Hislop // Published on Apr 21, 2014

Mother Nature is a force. You can try to predict her, but you’ll often be wrong.

What we can learn from Mother Nature that pertains directly to marketing is vast – especially if you’ve been experiencing the New England weather that has been sweeping through Portsmouth this year.

Mother Nature:

Keeps you on your toes. It’s important not to stagnate and grow too comfortable with the way things are going. Tomorrow might bring snow. Who cares that it’s 70° degrees today?

Is unpredictable. Yeah, we...

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"It is not enough to be industrious; so are the ants. The question is: What are you industrious about?"
- Henry DavidThoreau