Blog

By Rob Zimmerman // Published on Feb 27, 2015

un·der·whelm, verb. Fail to impress or make a positive impact on (someone); disappoint.

Unfortunately for fans of the Cleveland Browns, this is a word they are becoming all too familiar with.

After closing out the 2014 season by setting a franchise record for the longest period without a playoff appearance, the team has disappointed fans once again this week with the reveal of an entirely lackluster new branding campaign, a project that had been in the works since 2013.

Originally set in motion to give the team a new spark, the plan...

Tagged Under: Marketing + Obscure Fun
By Chris Hislop // Published on Jan 30, 2015

With Superbowl XLIX fast approaching, it’s as good a time as any to take a mindful look at one of the game’s brightest stars, Marshawn Lynch – running back of the Seattle Seahawks. I know, I know, what am I doing writing about a player of the opposition… Don’t worry, my allegiance to the Patriots is unwavering, but truth be told, I find the personality of Lynch to be one of the most fascinating of all professional athletes....

By Rob Zimmerman // Published on Dec 18, 2014

A Chef’s Journey into the World of Marketing

Once at a family gathering, my mother was asked, “When did you first know that your son would become a chef?” Without a flicker of delay, she responded, “Probably when he was still in the womb. Every time I got close to the ham salad, I’d feel a kick!” 

Although my love for food remains, my interest in working late nights, weekends, and holidays has diminished. These days I find myself spending most of my working hours in the creative labs of Boldwerks, and happily...

Pages

"The reward of one duty done is the power to fulfill another."
- George Eliot