Recently fast food giant, Wendy’s, decided to update and modernize their logo, taking it from 1970s-esque motif to more contemporary times. Rebranding yourself can be a good thing, however, in doing so, some brands miss the mark. In my opinion, Wendy’s triumphs over all other fast food joints as far as the quality of the food is concerned, which is reason enough for consumers to be loyal to the brand. Through rebranding themselves,...
Contrex – Contrexperience: “Slimming doesn’t have to be boring”
More and more in this day in age, companies must not only differentiate themselves through their products, but also in how they advertise their products to consumers. There are several different ways to promote a product and those differ depending on factors such as demographics, psychographics, and other things contingent on their respective consumer market as well as competitors. This is no secret to ad agencies; however, it isn’t always easy to come up with an innovative and...
un·der·whelm, verb. Fail to impress or make a positive impact on (someone); disappoint.
Unfortunately for fans of the Cleveland Browns, this is a word they are becoming all too familiar with.
After closing out the 2014 season by setting a franchise record for the longest period without a playoff appearance, the team has disappointed fans once again this week with the reveal of an entirely lackluster new branding campaign, a project that had been in the works since 2013.
Originally set in motion to give the team a new spark, the plan...
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