Grey Poupon, which has been out of the mass-marketing game for 15 years, wants to “spread good taste” through its new Facebook campaign. However, only Facebook users deemed classy enough will be able to “like” the page and be accepted into the “Society of Good Taste”.
Once users hit the like button, the algorithm searches the user's profiles and judges their class based on their use of grammar, check-ins, and likes. Users sit in on the judging as past Faecbook...
Print advertising has long been considered the most traditional medium for crafting a unique message and proposition to the consumer, but how can it continue to co-exist in our ever changing digital world?
While most magazines have embraced technology by developing powerful websites and tablet optimized versions of their issues, the new CW ad campaign is taking the opposite approach by bringing the digital feature into the print world.
The CW network will be using Twitter to promote their new fall lineup and will include an insert in the Oct. 5 issue of Entertainment...
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