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Leveraging the Wisdom of Star Wars to Strengthen Best Business Practices
By Chris Hislop // Published on Dec 17, 2015

Did you hear the news? A new Star Wars movie is hitting theatres. TODAY! Yeah, you did. I mean, everywhere you look – from social media, to television and radio spots, print media collateral, and various points on your daily commute – there’s creative marketing campaigns pointing you towards this film. From breakfast cereal, to, yes, branded bags of fruit in your grocer...

VidFall - The Daily Deals Site Where Prices Fall
By Alyson Beaulieu // Published on Aug 09, 2015

Online shopping just got more interesting- and for some, a lot more fun. Typically when one online shops they simply:

  • Add their item of choice to the shopping cart
  • Pay a standard, inflated price
  • Shopping experience = Over

VidFall, a daily deal site founded in September of 2013 realized that their idea could fill a need in the marketplace, and optimize otherwise bland online shopping experience. Vidfall gives consumers the opportunity to get deals for products without having a coupon of sort, while making shopping fun...

Pass or Fail: KFC - It's All About the Colonel
By Alyson Beaulieu // Published on Jul 13, 2015
Kentucky Fried Chicken, founded by Colonel Harland Sanders in 1952, continues to be a worldwide phenomenon to this day. Their sacred fried chicken recipe has literally been a recipe for success, and what started out as a local chicken eatery is now a multinational company. With few changes to the original logo overtime, one thing has remained entirely constant- their brand identity. 
 
Unlike many of its competitors in the...
Tagged Under: Obscure Fun + Marketing

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