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A Powerful Advertisement of 2015: #LoveHasNoLabels
By Alyson Beaulieu // Published on Jan 14, 2016

When it comes to the day and age that we live in, we are constantly being bombarded by a variety of messages. Whether you’re walking down the street passing a never-ending pattern of oversized billboards, or you are watching TV in between the clutter of commercials, you are constantly taking in brands and being exposed to their encrypted messages. Not only are these advertisements created to persuade, inform and entertain those that will see them, but typically, each individual ad holds its own concealed motives behind the text that we absorb. We have seen many ads during the year of...

Tagged Under: Marketing + Obscure Fun
Leveraging the Wisdom of Star Wars to Strengthen Best Business Practices
By Chris Hislop // Published on Dec 17, 2015

Did you hear the news? A new Star Wars movie is hitting theatres. TODAY! Yeah, you did. I mean, everywhere you look – from social media, to television and radio spots, print media collateral, and various points on your daily commute – there’s creative marketing campaigns pointing you towards this film. From breakfast cereal, to, yes, branded bags of fruit in your grocer...

VidFall - The Daily Deals Site Where Prices Fall
By Alyson Beaulieu // Published on Aug 09, 2015

Online shopping just got more interesting- and for some, a lot more fun. Typically when one online shops they simply:

  • Add their item of choice to the shopping cart
  • Pay a standard, inflated price
  • Shopping experience = Over

VidFall, a daily deal site founded in September of 2013 realized that their idea could fill a need in the marketplace, and optimize otherwise bland online shopping experience. Vidfall gives consumers the opportunity to get deals for products without having a coupon of sort, while making shopping fun...

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- George Eliot