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Marveling in the Legacy of Stan Lee
By Chris Hislop // Published on Nov 13, 2018

On Monday, November 13th, Marvel founder and famed comic book writer and editor, Stan Lee passed away at the age of 95. The legendary storyteller and co-creator of such iconic superhero characters including Spider-Man, the Incredible Hulk, Doctor Strange, the Fantastic Four, Daredevil, Black Panther, the X-Men, Ant-Man, Iron Man, and Thor leaves a lasting impression on people from many walks of life, which is an impact he strove to make – that of bringing people together regardless of means, skin color, or geographic locale. 

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Tagged Under: Obscure Fun + Marketing + creative
Pass or Fail: Does Nascar Make the Grade?
By Beau Pingree // Published on Jul 21, 2017

Does the new logo have anything to do with the past?

NASCAR (National Association of Stock Car Auto Racing) has recently updated their logo and brand identity in an attempt to refresh their brand as a whole. In their history, NASCAR has had four logos; three of which looked nearly identical, and a fourth, which has been the face of the brand since 1975. The new design is intended to be concise, relevant, and functional; while simultaneously incorporating marks from the previous four logos, as a tribute to its history.

Comparing the company’s original three logos to the...

Tagged Under: Obscure Fun + Marketing
Creating A Message Indirect To Your Wellbeing
By Chris Hislop // Published on Mar 23, 2017

Leveraging a Unique Social Point of View to Create Marketing Messaging that Works on a Number of Levels...

A lot exists in the land of distributing your marketing messages. Books, articles, papers, infographics, blogs, interviews, videos, and so much more, articulate the importance of honing in on your brand’s unique message and with it, engaging with your target audience. We spend countless hours in meetings, in front of computer screens, jotting notes on pads, recording memos on our phone, etc., coming up with ideas that best capture our message and creatively presenting it...

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"The commonest, most neglected and safest opportunity for average men to seize is hard work."
- Arthur Brisbane