Leveraging a Unique Social Point of View to Create Marketing Messaging that Works on a Number of Levels...
A lot exists in the land of distributing your marketing messages. Books, articles, papers, infographics, blogs, interviews, videos, and so much more, articulate the importance of honing in on your brand’s unique message and with it, engaging with your target audience. We spend countless hours in meetings, in front of computer screens, jotting notes on pads, recording memos on our phone, etc., coming up with ideas that best capture our message and creatively presenting it...
When it comes to the day and age that we live in, we are constantly being bombarded by a variety of messages. Whether you’re walking down the street passing a never-ending pattern of oversized billboards, or you are watching TV in between the clutter of commercials, you are constantly taking in brands and being exposed to their encrypted messages. Not only are these advertisements created to persuade, inform and entertain those that will see them, but typically, each individual ad holds its own concealed motives behind the text that we absorb. We have seen many ads during the year of...
Did you hear the news? A new Star Wars movie is hitting theatres. TODAY! Yeah, you did. I mean, everywhere you look – from social media, to television and radio spots, print media collateral, and various points on your daily commute – there’s creative marketing campaigns pointing you towards this film. From breakfast cereal, to, yes, branded bags of fruit in your grocer...
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