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Pass or Fail: Does Nascar Make the Grade?
By Beau Pingree // Published on Jul 21, 2017

Does the new logo have anything to do with the past?

NASCAR (National Association of Stock Car Auto Racing) has recently updated their logo and brand identity in an attempt to refresh their brand as a whole. In their history, NASCAR has had four logos; three of which looked nearly identical, and a fourth, which has been the face of the brand since 1975. The new design is intended to be concise, relevant, and functional; while simultaneously incorporating marks from the previous four logos, as a tribute to its history.

Comparing the company’s original three logos to the...

Tagged Under: Obscure Fun + Marketing
Creating A Message Indirect To Your Wellbeing
By Chris Hislop // Published on Mar 23, 2017

Leveraging a Unique Social Point of View to Create Marketing Messaging that Works on a Number of Levels...

A lot exists in the land of distributing your marketing messages. Books, articles, papers, infographics, blogs, interviews, videos, and so much more, articulate the importance of honing in on your brand’s unique message and with it, engaging with your target audience. We spend countless hours in meetings, in front of computer screens, jotting notes on pads, recording memos on our phone, etc., coming up with ideas that best capture our message and creatively presenting it...

A Powerful Advertisement of 2015: #LoveHasNoLabels
By Alyson Beaulieu // Published on Jan 14, 2016

When it comes to the day and age that we live in, we are constantly being bombarded by a variety of messages. Whether you’re walking down the street passing a never-ending pattern of oversized billboards, or you are watching TV in between the clutter of commercials, you are constantly taking in brands and being exposed to their encrypted messages. Not only are these advertisements created to persuade, inform and entertain those that will see them, but typically, each individual ad holds its own concealed motives behind the text that we absorb. We have seen many ads during the year of...

Tagged Under: Marketing + Obscure Fun

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"Twenty years from now you will be more disappointed by the things you didn't do than by the ones you did. So throw off the bowlines, sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. "
- Mark Twain