To be completely transparent, this is a topic I’ve written for a “contributing” company in the past (several years ago). The content of this topic though is something I still swear by to this day. If you’re a writer in need of inspiration, or a creative type in need of inspiration, don’t look past Rolling Stones guitarist Keith Richards. There’s a reason he’s still alive and touring to this day…
Mr. Richards has left creative marketing types with plenty of food for thought at the core of his outward musings. Let’s dissect a few...
There’s no shortage of creative ad campaigns these days. With consumers seeing hundreds of marketing messages a day, it’s important for marketers to come up with a campaign that’s eye-catching and attention-grabbing. This has led some companies to go so far out of the box that it leaves us wondering “what was that a commercial for” after all the ooo-ing and ahh-ing. However, some companies manage to effectively communicate the product or the brand throughout the commercial. Call it the Red Bull effect. Red Bull pulled off possibly one of the biggest marketing...
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