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By Chris Hislop // Published on Apr 21, 2014

Mother Nature is a force. You can try to predict her, but you’ll often be wrong.

What we can learn from Mother Nature that pertains directly to marketing is vast – especially if you’ve been experiencing the New England weather that has been sweeping through Portsmouth this year.

Mother Nature:

Keeps you on your toes. It’s important not to stagnate and grow too comfortable with the way things are going. Tomorrow might bring snow. Who cares that it’s 70° degrees today?

Is unpredictable. Yeah, we...

By Chris Hislop // Published on Mar 21, 2014

In today’s marketing landscape, SEO is being fueled by content. If you’re not practicing the art of sound, frequently updated content as a part of your organization’s marketing initiatives, it’s only a matter of time before your competitors put you out of business. That’s the stark reality. Here at the Boldwerks HQ we find inspiration in many things, but for me, I look to the master, the undisputable king* of the keys, Thelonious Monk. His poster hangs in my office. Whenever I find myself in need of a pick-me-up, I look to him and think, “what would...

Content Marketing with Al Green – If it Lacks Soul, It’s Not Working
By Chris Hislop // Published on Dec 04, 2013

Some of you may not know that my alter ego, the writer who writes more than just marketing collateral for clients, is that of a music journalist. This fact is what differentiates me from other content copywriters on the market. Why does this matter? Simple. I don’t want to come across as stale and stuffy. I don’t want people to doze of and/or exit out of whatever it is I’m presenting. I want them salivating for more. My inspiration is fueled by the prospect of inspiring.

You’ve heard by now that content is...

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"Opportunity doesn't knock at the door; she answers when you knock."
- Walter L. Hays