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By Rob Zimmerman // Published on Apr 03, 2015

If a picture is worth a thousand words, what is the value of video? Well, as modern marketing research is telling us, it appears to be a lot. We’re talking six figures here.

Let’s look at some of the following facts and figures:

  • YouTube now has more than 1 billion users, with 300 hours of video being uploaded to the site every single minute. And the number of hours of video being watched continues to grow at a rate of 50% year over year. (Source)
  • According to the California-...
By Rob Zimmerman // Published on Feb 27, 2015

un·der·whelm, verb. Fail to impress or make a positive impact on (someone); disappoint.

Unfortunately for fans of the Cleveland Browns, this is a word they are becoming all too familiar with.

After closing out the 2014 season by setting a franchise record for the longest period without a playoff appearance, the team has disappointed fans once again this week with the reveal of an entirely lackluster new branding campaign, a project that had been in the works since 2013.

Originally set in motion to give the team a new spark, the plan...

Tagged Under: Marketing + Obscure Fun
By Chris Hislop // Published on Jan 30, 2015

With Superbowl XLIX fast approaching, it’s as good a time as any to take a mindful look at one of the game’s brightest stars, Marshawn Lynch – running back of the Seattle Seahawks. I know, I know, what am I doing writing about a player of the opposition… Don’t worry, my allegiance to the Patriots is unwavering, but truth be told, I find the personality of Lynch to be one of the most fascinating of all professional athletes....

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"We must not waste life in devising means. It is better to plan less and do more. "
- William Ellery Channing