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Pass or Fail: Wendy’s changes logo for the first time since 1983
By Alyson Beaulieu // Published on Jun 29, 2015

Wendy's Package RebrandRecently fast food giant, Wendy’s, decided to update and modernize their logo, taking it from 1970s-esque motif to more contemporary times. Rebranding yourself can be a good thing, however, in doing so, some brands miss the mark. In my opinion, Wendy’s triumphs over all other fast food joints as far as the quality of the food is concerned, which is reason enough for consumers to be loyal to the brand. Through rebranding themselves,...

Tagged Under: Obscure Fun + Marketing
Creating a Bold Experience for Consumers: Contrexperience Ad Campaign
By Alyson Beaulieu // Published on Jun 22, 2015

Contrex – Contrexperience: “Slimming doesn’t have to be boring”

More and more in this day in age, companies must not only differentiate themselves through their products, but also in how they advertise their products to consumers. There are several different ways to promote a product and those differ depending on factors such as demographics, psychographics, and other things contingent on their respective consumer market as well as competitors. This is no secret to ad agencies; however, it isn’t always easy to come up with an innovative and...

Mobilegeddon: More Serious than Scary - Is Your Site Mobile Friendly?
By Chris Hislop // Published on Apr 30, 2015

Mobilegeddon has been a hot topic since Google announced a change in their algorithm months ago (focusing on mobile friendly websites). They began rolling out the change on April 21st and claimed it could take a week or more for the entire process to really take shape.

Since the launch, Google has reported that a near 5% increase in mobile friendly sites has surfaced. Not bad.

What is Mobilegeddon?

Here it is in a nutshell:

Google made tweaks to its search algorithm that brought attention to websites that are mobile friendly. Websites that are...

Tagged Under: Marketing

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"Modern man thinks he loses time when he does not do things quickly. Yet he does not know what to do with the time he gains except kill it."
- Erich Fromm