Did you hear the news? A new Star Wars movie is hitting theatres. TODAY! Yeah, you did. I mean, everywhere you look – from social media, to television and radio spots, print media collateral, and various points on your daily commute – there’s creative marketing campaigns pointing you towards this film. From breakfast cereal, to, yes, branded bags of fruit in your grocer...
Mashable, one of Boldwerks’ personal favorite digital media news sites is constantly presenting the latest and most innovative ad campaigns, as well as bringing attention to other trends pertaining to marketing and advertising alike. This resonates well with us, especially when they curate content that educates their followers on how to enhance and augment their own businesses. As a small ad agency in Portsmouth, NH, we are constantly educating ourselves so that we can strive to be the best version of ourselves, and a recent...
What do you do when you’ve been promoting your brand so well that you have zero bandwidth to take on any new business?
For some, the shortsighted answer is to, well, stop promoting the brand – to, in a sense, draw the shades and hide for a while to get caught up.
While it’s easy to understand why this may seem like a good idea, (after all, who enjoys the anxiety of being totally maxed out?) you also don’t want to risk losing what you worked so hard to build in the first place.
It’s important to note that effective marketing isn’t just...
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