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How Your Small Business Can ‘Sleigh’ The Holiday Season
By Alyson Beaulieu // Published on Dec 16, 2015

Mashable, one of Boldwerks’ personal favorite digital media news sites is constantly presenting the latest and most innovative ad campaigns, as well as bringing attention to other trends pertaining to marketing and advertising alike. This resonates well with us, especially when they curate content that educates their followers on how to enhance and augment their own businesses. As a small ad agency in Portsmouth, NH, we are constantly educating ourselves so that we can strive to be the best version of ourselves, and a recent...

Tagged Under: Business Advice + Marketing
Maintaining to Maintain: 3 Ways to Keep Your Clients Engaged and Your Brand Thriving
By Chris Hislop // Published on Sep 24, 2015

What do you do when you’ve been promoting your brand so well that you have zero bandwidth to take on any new business?

For some, the shortsighted answer is to, well, stop promoting the brand – to, in a sense, draw the shades and hide for a while to get caught up.

While it’s easy to understand why this may seem like a good idea, (after all, who enjoys the anxiety of being totally maxed out?) you also don’t want to risk losing what you worked so hard to build in the first place.

It’s important to note that effective marketing isn’t just...

Tagged Under: Business Advice + Marketing
Pass or Fail: KFC - It's All About the Colonel
By Alyson Beaulieu // Published on Jul 13, 2015
Kentucky Fried Chicken, founded by Colonel Harland Sanders in 1952, continues to be a worldwide phenomenon to this day. Their sacred fried chicken recipe has literally been a recipe for success, and what started out as a local chicken eatery is now a multinational company. With few changes to the original logo overtime, one thing has remained entirely constant- their brand identity. 
 
Unlike many of its competitors in the...
Tagged Under: Obscure Fun + Marketing

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"Not being able to do everything is no excuse for not doingeverything you can."
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