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Boldwerks NH Marketing
Boldwerks - NH Marketing and Advertising Agency, specializing in web design and public relations.
603.436.2065
Blog
By Chris Hislop // Published on Sep 14, 2017
One of the most powerful tools you have at your disposal when it comes to marketing your brand is your tagline. Besides the actual visualization of your brand (the logo), your first statement – the “first impression” – is your tagline (also referred to as a “positioning line” or “slogan”). This is your opportunity to really pull someone in and get them wondering about who you are and what you’re up to. That said, it’s imperative that you’re strategic about the line.
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By Beau Pingree // Published on Jul 21, 2017
Does the new logo have anything to do with the past?
NASCAR (National Association of Stock Car Auto Racing) has recently updated their logo and brand identity in an attempt to refresh their brand as a whole. In their history, NASCAR has had four logos; three of which looked nearly identical, and a fourth, which has been the face of the brand since 1975. The new design is intended to be concise, relevant, and functional; while simultaneously incorporating marks from the previous four logos, as a tribute to its history.
Comparing the company’s original three logos to the...
By Chris Hislop // Published on Mar 23, 2017
Leveraging a Unique Social Point of View to Create Marketing Messaging that Works on a Number of Levels...
A lot exists in the land of distributing your marketing messages. Books, articles, papers, infographics, blogs, interviews, videos, and so much more, articulate the importance of honing in on your brand’s unique message and with it, engaging with your target audience. We spend countless hours in meetings, in front of computer screens, jotting notes on pads, recording memos on our phone, etc., coming up with ideas that best capture our message and creatively presenting it...
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603.436.2065
800.350.2365
info@boldwerks.com
477 State Street
Portsmouth, NH 03801
