There's an inclination to "hide" your budget from an outside firm when you talk about marketing. Typically we hear "I don't know what this costs, I want you to tell me," or "I want to see what you come back with vs. other quotes I've had."
There are some fundamental problems with this:
- It sets up an adversarial relationship. Instead of working towards the same goals we're working against one another. Our goal becomes getting the most money for the least work. Your goal becomes getting the most work for the least money....
My everyday work (often fueled with a healthy dose of techno) involves helping people and businesses build a successful web presence. That’s not all, of course, but it’s the major thrust of what I do and, in general, there isn’t a good framework used for this.
I don’t mean a technical framework, mind you, but a business framework. My clients focus on less important details (Will there be a “home” link? Where? What color?!) and not the fundamentals, like how the site is going to meet measurable business goals.
So I’ve created a framework...
I was recently asked to give some business advice. I thought about it for quite a while – first of all, I’m not that old, so I haven’t accumulated much wisdom worth sharing. But I have opinions, so I could find something to say. What, then, could I suggest that is unique and has real value?
Then it hit me – entrepreneurs, for the most part, don’t exercise enough. We’re all bogged down in our daily routines, we push aside our own time for our businesses, and we let other things take a higher priority. But this seems to be exactly the wrong...
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