There's an inclination to "hide" your budget from an outside firm when you talk about marketing. Typically we hear "I don't know what this costs, I want you to tell me," or "I want to see what you come back with vs. other quotes I've had."
There are some fundamental problems with this:
- It sets up an adversarial relationship. Instead of working towards the same goals we're working against one another. Our goal becomes getting the most money for the least work. Your goal becomes getting the most work for the least money....
I was recently asked to give some business advice. I thought about it for quite a while – first of all, I’m not that old, so I haven’t accumulated much wisdom worth sharing. But I have opinions, so I could find something to say. What, then, could I suggest that is unique and has real value?
Then it hit me – entrepreneurs, for the most part, don’t exercise enough. We’re all bogged down in our daily routines, we push aside our own time for our businesses, and we let other things take a higher priority. But this seems to be exactly the wrong...
Building a car is a complex process with a large number of variables to incorporate, foremost amongst those is following safety guidelines and ensuring the vehicle protects passengers. Safety isn’t a box that’s put in the car after it’s built, or something to worry about on the assembly floor but not in the design studio. Safety is a core element of any car and, as such, must be considered at every stage of the process: planning, design, assembly, testing, and even marketing. (Forgive my gross simplification of the automobile industry, I’m a web geek, not an auto...
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