Print advertising has long been considered the most traditional medium for crafting a unique message and proposition to the consumer, but how can it continue to co-exist in our ever changing digital world?
While most magazines have embraced technology by developing powerful websites and tablet optimized versions of their issues, the new CW ad campaign is taking the opposite approach by bringing the digital feature into the print world.
The CW network will be using Twitter to promote their new fall lineup and will include an insert in the Oct. 5 issue of Entertainment...
As creative professionals, the biggest and most anticipated moment during a project or a pitch is the presentation of the creative work. On Mad Men, the masterful Don Draper sets up the client with a prospective question and as they ponder, he unveils the mocked up art boards that reveal the answer (and usually win the account.) This is not a purely fictional scenario, in reality it's the ideal way that well crafted creative work should be presented, even if we can't always do it as smoothly as Mr. Draper.
We may live in a digital age but it is important to...
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