Mother Nature is a force. You can try to predict her, but you’ll often be wrong.
What we can learn from Mother Nature that pertains directly to marketing is vast – especially if you’ve been experiencing the New England weather that has been sweeping through Portsmouth this year.
Keeps you on your toes. It’s important not to stagnate and grow too comfortable with the way things are going. Tomorrow might bring snow. Who cares that it’s 70° degrees today?
Is unpredictable. Yeah, we...
In today’s marketing landscape, SEO is being fueled by content. If you’re not practicing the art of sound, frequently updated content as a part of your organization’s marketing initiatives, it’s only a matter of time before your competitors put you out of business. That’s the stark reality. Here at the Boldwerks HQ we find inspiration in many things, but for me, I look to the master, the undisputable king* of the keys, Thelonious Monk. His poster hangs in my office. Whenever I find myself in need of a pick-me-up, I look to him and think, “what would...
Some of you may not know that my alter ego, the writer who writes more than just marketing collateral for clients, is that of a music journalist. This fact is what differentiates me from other content copywriters on the market. Why does this matter? Simple. I don’t want to come across as stale and stuffy. I don’t want people to doze of and/or exit out of whatever it is I’m presenting. I want them salivating for more. My inspiration is fueled by the prospect of inspiring.
You’ve heard by now that content is...
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