What do you do when you’ve been promoting your brand so well that you have zero bandwidth to take on any new business?
For some, the shortsighted answer is to, well, stop promoting the brand – to, in a sense, draw the shades and hide for a while to get caught up.
While it’s easy to understand why this may seem like a good idea, (after all, who enjoys the anxiety of being totally maxed out?) you also don’t want to risk losing what you worked so hard to build in the first place.
It’s important to note that effective marketing isn’t just...
Contrex – Contrexperience: “Slimming doesn’t have to be boring”
More and more in this day in age, companies must not only differentiate themselves through their products, but also in how they advertise their products to consumers. There are several different ways to promote a product and those differ depending on factors such as demographics, psychographics, and other things contingent on their respective consumer market as well as competitors. This is no secret to ad agencies; however, it isn’t always easy to come up with an innovative and...
If a picture is worth a thousand words, what is the value of video? Well, as modern marketing research is telling us, it appears to be a lot. We’re talking six figures here.
Let’s look at some of the following facts and figures:
- YouTube now has more than 1 billion users, with 300 hours of video being uploaded to the site every single minute. And the number of hours of video being watched continues to grow at a rate of 50% year over year. (Source)
- According to the California-...
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