Your brand’s website is paramount in these contemporary times.
How is your business conveying itself on digital platforms?
What’s the answer? Is your brand communicating effectively to your target market?
In large part, a consumer will visit a company’s site before engaging with them as a means of “brand verification.” Thus, that first impression is important. Further, it’s a lot easier to “happen upon” a...
One of the most powerful tools you have at your disposal when it comes to marketing your brand is your tagline. Besides the actual visualization of your brand (the logo), your first statement – the “first impression” – is your tagline (also referred to as a “positioning line” or “slogan”). This is your opportunity to really pull someone in and get them wondering about who you are and what you’re up to. That said, it’s imperative that you’re strategic about the line.
Guys and gals. It’s 2017. With the new year comes a few moments in which we are able to take a thoughtful glance back at what got us to where we are in our current state. How are you doing? How’s life? How is your brand behaving from a digital perspective? Are your marketing efforts healthy, hungry, and pushing you down the right path into the future?
There are a lot of questions that come up in a moment of reflection. And this is a good thing. It’s important to constantly analyze what’s working and what isn’t. Periods of stagnation are not good.
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