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Marveling in the Legacy of Stan Lee
By Chris Hislop // Published on Nov 13, 2018

On Monday, November 13th, Marvel founder and famed comic book writer and editor, Stan Lee passed away at the age of 95. The legendary storyteller and co-creator of such iconic superhero characters including Spider-Man, the Incredible Hulk, Doctor Strange, the Fantastic Four, Daredevil, Black Panther, the X-Men, Ant-Man, Iron Man, and Thor leaves a lasting impression on people from many walks of life, which is an impact he strove to make – that of bringing people together regardless of means, skin color, or geographic locale. 

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Tagged Under: Obscure Fun + Marketing + creative
Insert Headline Here: Maximize Your Brand's First Impression
By Chris Hislop // Published on Sep 14, 2017

One of the most powerful tools you have at your disposal when it comes to marketing your brand is your tagline. Besides the actual visualization of your brand (the logo), your first statement – the “first impression” – is your tagline (also referred to as a “positioning line” or “slogan”). This is your opportunity to really pull someone in and get them wondering about who you are and what you’re up to. That said, it’s imperative that you’re strategic about the line.

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Tagged Under: Marketing + Business Advice
Pass or Fail: Does Nascar Make the Grade?
By Beau Pingree // Published on Jul 21, 2017

Does the new logo have anything to do with the past?

NASCAR (National Association of Stock Car Auto Racing) has recently updated their logo and brand identity in an attempt to refresh their brand as a whole. In their history, NASCAR has had four logos; three of which looked nearly identical, and a fourth, which has been the face of the brand since 1975. The new design is intended to be concise, relevant, and functional; while simultaneously incorporating marks from the previous four logos, as a tribute to its history.

Comparing the company’s original three logos to the...

Tagged Under: Obscure Fun + Marketing

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"Modern man thinks he loses time when he does not do things quickly. Yet he does not know what to do with the time he gains except kill it."
- Erich Fromm