Blog

Creating A Message Indirect To Your Wellbeing
By Chris Hislop // Published on Mar 23, 2017

Leveraging a Unique Social Point of View to Create Marketing Messaging that Works on a Number of Levels...

A lot exists in the land of distributing your marketing messages. Books, articles, papers, infographics, blogs, interviews, videos, and so much more, articulate the importance of honing in on your brand’s unique message and with it, engaging with your target audience. We spend countless hours in meetings, in front of computer screens, jotting notes on pads, recording memos on our phone, etc., coming up with ideas that best capture our message and creatively presenting it...

VidFall - The Daily Deals Site Where Prices Fall
By Alyson Beaulieu // Published on Aug 09, 2015

Online shopping just got more interesting- and for some, a lot more fun. Typically when one online shops they simply:

  • Add their item of choice to the shopping cart
  • Pay a standard, inflated price
  • Shopping experience = Over

VidFall, a daily deal site founded in September of 2013 realized that their idea could fill a need in the marketplace, and optimize otherwise bland online shopping experience. Vidfall gives consumers the opportunity to get deals for products without having a coupon of sort, while making shopping fun...

Creating a Bold Experience for Consumers: Contrexperience Ad Campaign
By Alyson Beaulieu // Published on Jun 22, 2015

Contrex – Contrexperience: “Slimming doesn’t have to be boring”

More and more in this day in age, companies must not only differentiate themselves through their products, but also in how they advertise their products to consumers. There are several different ways to promote a product and those differ depending on factors such as demographics, psychographics, and other things contingent on their respective consumer market as well as competitors. This is no secret to ad agencies; however, it isn’t always easy to come up with an innovative and...

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