The almighty napkin; repository of random strokes of genius, birthplace of such legendary concepts as Southwest Airlines, the I LOVE NY campaign, Richard Berry’s famous song “Louie Louie” and now…REALiTEE GOLF. One morning, lost in reverie at the breakfast table, the vision came. About a half hour, and a couple napkins later, Dave Schultz had sketched out his next major life calling: to design the world’s first authentically majestic indoor golf experience. But what happens after that napkin leaves the table? How does an idea transform into a reality? It starts with the construction of a cohesive and compelling brand. For Dave Schultz, it started with Boldwerks. In partnership with creative director Keith Lane, we worked with Dave to give his vision a name, then bring that name to life with a logo and brand identity. We then formulated a full-scale marketing plan to get this amazing new brand off the ground. We designed a full set of investor presentation materials, a trade show booth, business cards, letterhead, and a powerful informational website to drive investor interest in the burgeoning concept. Now with a clearly defined brand, and lots of momentum, Dave’s dream is truly becoming a realitee.