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By Rob Zimmerman // Published on Dec 18, 2014

A Chef’s Journey into the World of Marketing

Once at a family gathering, my mother was asked, “When did you first know that your son would become a chef?” Without a flicker of delay, she responded, “Probably when he was still in the womb. Every time I got close to the ham salad, I’d feel a kick!” 

Although my love for food remains, my interest in working late nights, weekends, and holidays has diminished. These days I find myself spending most of my working hours in the creative labs of Boldwerks, and happily...

A-Ha! Moments
By J.L. Stevens // Published on Nov 18, 2014

A-Ha! moments. They make you stop and think, don’t they?

I think the biggest A-Ha! moment for me at the Nov. 13 ‘A-Ha!’ Summit, NH’s biggest social media and marketing, conference, came right when I stepped in the event hall doors. That’s when I realized my iPhone storage was zero bytes available, 13.3 GB used.

This wouldn’t be so bad, except for the following:

    ...
By Chris Hislop // Published on Nov 03, 2014

Unique. If your marketing collateral doesn’t include “unique” as a pre-meditated vantage point you’re missing the mark.

Creative marketing is what separates a brand from a brand consumers want to invest in. If people aren’t investing in what you’re working on, what’s the point? Labor of love? That’s called a hobby.

Creative marketing is the catalyst of driving sales for any product, service, or thought across any specific vertical.

In regards to industries, let’s take a quick look at the music recording industry. This...

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