Leveraging a Unique Social Point of View to Create Marketing Messaging that Works on a Number of Levels...
A lot exists in the land of distributing your marketing messages. Books, articles, papers, infographics, blogs, interviews, videos, and so much more, articulate the importance of honing in on your brand’s unique message and with it, engaging with your target audience. We spend countless hours in meetings, in front of computer screens, jotting notes on pads, recording memos on our phone, etc., coming up with ideas that best capture our message and creatively presenting it...
Guys and gals. It’s 2017. With the new year comes a few moments in which we are able to take a thoughtful glance back at what got us to where we are in our current state. How are you doing? How’s life? How is your brand behaving from a digital perspective? Are your marketing efforts healthy, hungry, and pushing you down the right path into the future?
There are a lot of questions that come up in a moment of reflection. And this is a good thing. It’s important to constantly analyze what’s working and what isn’t. Periods of stagnation are not good.
Advertising has been around for ages, but only just recently has it taken over a new form: social media. Not more than a year ago could you scroll through your Facebook news feed with no interruptions. Not more than 9 months ago, you could scroll down your Instagram home page without seeing accounts that you had no recollection of following, that being because you don’t follow them, they are actually paid promotions…
Social media used to be a way that people could connect...
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